NEWS FEEDS

SMS - smart marketing solution for call centres
As business owners, we are all customers but we turn into ostriches when it comes to call centres - our heads buried in the sand to avoid the truth that it's time for call centres to change.

SMS is not just SMS
South Africa has long been treated as the little kid who lags behind; the one who catches on last; the one in the wings – especially where technology is concerned. But those days are ending fast. Because we’re now a country of 50 million cell phone connections, with 29% of our population accessing user-generated mobile content every day. And in the USA they haven’t even mastered MMS yet. Fabulous.

Make your marketing sweat
Why should you spend tons of money, just to find out which marketing media are working hardest for your product, service, company, brand or message? You shouldn't - not anymore. Here's why…

Did you get your share of R419 million?
Between us, we spent R419 million on Internet marketing in 2010 - but who got their share of Internet sales? Who didn't? And who still hopes they might…

New trends in the world of mobile technology
Suddenly, new mobile technology is in focus. Marketers are scrambling to get a handle on both mobi and micro sites, m-twitter and foursquare, while wondering what other new developments are trending. We're comparing quick response codes (QR codes) to near file communication (NFC). Which is better? And why?…