The founding partners of Floodgate Agencies Rob Fowler and Kevin Bassett, started their mobile communication journey in 2000. Rob’s passion was consumer communication while Kevin realised the value in mobile business databases. In 2004 they combined their interests with the objective of providing value to companies. The resultant first product; ‘SMS us and we will call you back’ was a cutting edge SMS application in 2005. Product development is continual at Floodgate.

Although Rob is still involved in the business providing valuable input, Kevin has taken the lead as the Managing Director of Floodgate.

We have an absolute belief that the already ubiquitous mobile phone will evolve into a more multi-faceted devise capable of communicating on multiple platforms simultaneously.

Floodgate recognises today’s consumers as ‘Thumbers’ who demand instant gratification and a communication channel that is aligned to their social interaction methodology. The mobile phone is at the centre of brand communication because it lives in our personal space 24/7, making it the obvious choice for an impulsive connection between a consumer and a brand or a business and an employee. However it is the SMS function on this tool that is currently the most convenient communication channel because it is quick, easy and ‘anywhere anytime’. No other communication channel can compete with SMS for convenience, overall accessibility and the non-threatening nature of using it to initiate contact.

Pull-SMS allows consumers interested in your advertising to send an SMS requesting (pull) further information about your business, sent to their phone. Floodgate’s 2010 development release allows us to respond with richer content compared to the normal sms offered in the market place. It provides the ability to harvest contact details and facilitate two-way communication (surveys) with customers, all via a mobile phone. Our products are not limited to marketing applications and are increasingly being employed in diverse communication situations.

• Customising the application of our products to suite your unique communication strateg
• Implementing communication strategies which integrate into your current IT infrastructure.
• Analysing communication strategies using our Floodgate Campaign Management system.
• Measuring Media for Return on Investment analysis

• Personal involvement, high service level, skilled and committed staff
• Absolute data integrity.
• Cutting edge development on divergent communication platforms.
• Global reach.

To remain at the cutting edge of Instant Communication and deliver effective business solutions focused on our clients R.O.I.